ABOUT

Systems expertise.
Sales perspective.

I’m Sevinj Huseynbayova Bater. I bring Salesforce implementation experience and hands-on Sales Operations knowledge to growing B2B teams.

MODUS & LUMEN

Clarity in the system.
Confidence in the next step.

Built around the way
sales teams work.

I combine hands-on Salesforce implementation experience with an understanding of the day-to-day realities of running sales operations.

At IBM, I worked as one of the Salesforce Administrators on Sales Cloud and Experience Cloud implementations. My work covered configuration, permissions, automation, data imports, testing and user training.

My Sales Operations experience at Apptio and Certinia includes pipeline governance, forecasting, leadership reporting and account-coverage analysis. I bring that practical sales perspective to every system, report and workflow.

Explore my project experience

EXPERIENCE

From configuration
to commercial context.

My background connects the technical detail of Salesforce with the questions sales leaders need to answer.

  1. 01

    IBM

    Salesforce administration

    Sales Cloud and Experience Cloud implementation, configuration, testing and user training as part of a wider team.

  2. 02

    APPTIO

    Sales Operations

    Pipeline governance, forecasting support, leadership reporting and practical support for sales teams.

  3. 03

    CERTINIA

    International Sales Operations

    Forecast modelling, leadership reporting, account coverage and CRM Analytics.

Sevinj, founder of Modus & Lumen

My approach

I’ve worked both on building Salesforce systems and in the sales operations teams that rely on them. That experience has shaped my approach: systems should make people’s work easier, reporting should support decisions, and processes should be clear enough to use every day.

I’m building Modus & Lumen to bring that practical approach to growing businesses. Whether I’m setting up a CRM, improving forecasting or helping a team feel confident using Salesforce, I start with the people and the way they work.

My aim is simple: help teams spend less time untangling data and processes, and more time serving customers and growing their business.

01

Start with the work

I look at how your team sells and what decisions it needs to make before shaping the system or report.

02

Make it understandable

I focus on clear definitions, useful reporting and processes your team can explain and use.

03

Build confidence

I include practical guidance and handover so the work remains useful after delivery.